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Visakan Veerasamy on Twitter: "In 2001, Jonah Peretti tried to custom-order a pair of Nikes with the word "sweatshop" on them. His email exchange with them went viral, and got him thinking
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Maha Shami on Twitter: "Jonah Peretti talks about his viral email exchange with Nike to print "sweatshop" on their shoes... #LiNC14 http://t.co/auuS65Ds7J" / Twitter
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How Jonah Peretti created BuzzFeed, a billion-dollar media empire